Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are delighted that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.
1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Pornsak Likitmanut, Im Mediapark 11, 50670 Cologne, Germany, Tel.: +49 221 677 699 00, E-mail: info@bonvigo.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR, based on our legitimate interest in improving the stability and functionality of our website. Data will not be passed on or used otherwise. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL/TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
3.1 Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 Bunny
We use a Content Delivery Network from the following provider: BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
3.3 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the cookie settings overview of your web browser.
If personal data is processed by individual cookies used by us, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or you can generally exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contacting Us
5.1 Judge.me
For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
Solely on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by e-mail.
You can revoke your consent at any time with effect for the future, either to us or to the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
5.2 ShopVote
For review reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany
Solely on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by e-mail.
You can revoke your consent at any time with effect for the future, either to us or to the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted once it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no legal retention obligations preclude deletion.
6) Data Processing for Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide us with this information when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.
Your customer account can be deleted at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been completely settled, no legal retention periods prevent deletion, and our legitimate interest in further storage no longer exists.
7) Use of Customer Data for Direct Marketing
Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. Your email address alone is mandatory for sending the newsletter. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters when you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace a possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for this specific purpose.
You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.
8) Data Processing for Order Fulfillment
8.1 Insofar as it is necessary for the fulfillment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 Para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us fully or partially in fulfilling concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We only pass on your name, your delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us for the purpose of goods delivery, in accordance with Art. 6 Para. 1 lit. b GDPR.
8.3 Use of Payment Service Providers
- Apple Pay
If you choose "Apple Pay" as the payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your iOS, watchOS or macOS device by debiting a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously set code and verify using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment processing. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that identifies you. You can deactivate the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".
Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com
- Google Pay
If you choose "Google Pay" as the payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application on your mobile device (running at least Android 4.4 "KitKat" and equipped with an NFC function) by debiting a payment card stored in Google Pay or a verified payment system there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you will need to unlock your mobile device using the configured verification method (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provided during the order process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website, with which a successful payment is verified. This transaction number does not contain any information about the real payment data of your payment methods stored in Google Pay but is created and transmitted as a numerically valid token for a single use. In all transactions via Google Pay, Google merely acts as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description for the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The terms of use for Google Pay can be found here:
https://payments.google.com
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com
- Klarna
This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you choose a payment method from the provider where you pay in advance (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.
If you select a payment method where the provider pays in advance (e.g., invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, possibly data for an alternative payment method).
To safeguard our legitimate interest in determining the creditworthiness of our customers, we transmit this data to the provider for a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
To make a decision within the scope of the application review, in addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may be included in accordance with Art. 6 (1) lit. f GDPR:
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider where you pay in advance, your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.
If you select a payment method where we pay in advance, you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, possibly data for an alternative payment method).
In such cases, to safeguard our legitimate interest in determining your creditworthiness, we transmit this data to the provider for a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you choose a payment method from the provider where you pay in advance (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.
- Stripe
This website offers one or more online payment methods from the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland
If you choose a payment method from the provider where you pay in advance (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.
If you select a payment method where the provider pays in advance (e.g., invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, possibly data for an alternative payment method).
To safeguard our legitimate interest in determining the creditworthiness of our customers, we transmit this data to the provider for a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
8.4 Electronic Right of Withdrawal Function for Distance Contracts
Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.
To provide the electronic withdrawal function, we use a solution from the following provider: ECOMBEAT Garnisonsgasse 4/11, Vienna, 1090, AT.
When using the withdrawal function, in addition to information for identifying the contract to be withdrawn, other personal information such as the consumer's first and last name and email address must be provided or confirmed.
This information is first collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimized solution in accordance with Art. 6 (1) lit. f GDPR, then used to confirm receipt of the withdrawal declaration on our behalf via email, and finally transmitted to us. We then process the transmitted information for the proper processing of the withdrawal in accordance with Art. 6 (1) lit. b GDPR and Art. 6 (1) lit. c GDPR on the basis of our legal obligation to maintain an electronic withdrawal function for remunerated consumer distance contracts.
The information collected by the provider is routinely deleted after the final processing of a withdrawal, provided that no statutory retention obligations prevent this.
We have concluded a data processing agreement with the provider, which protects the data processed within the withdrawal function and prohibits unauthorized disclosure to third parties.
9) Web Analytics Services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal identifiability.
The information is transmitted to Google servers and processed there. Transmissions to Google LLC, located in the USA, are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website and internet use. The truncated IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic Characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to use Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive personal data from Google, but only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found at the following link: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
9.2 Google Tag Manager
This website uses the "Google Tag Manager", a service from the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, when a page is accessed, your IP address is transmitted to Google via Google Tag Manager and may be stored there. A transmission to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google
9.3 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading end-device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. This enables, among other things, the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identifiability. A merging with clear data about you collected in other ways does not take place.
All processing described above, in particular the reading or storing of information on the end device used, will only be carried out if you have given us your explicit consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
9.4 Shopify Analytics
This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identification. A merging with other clear data collected about you does not take place.
All processing described above, in particular the reading or storing of information on the end device used, will only be carried out if you have given us your explicit consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
10) Retargeting/ Remarketing and Conversion Tracking
TikTok Pixel
This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).
For this purpose, certain device and browser information, including your IP address, may be read out via the tracking technology to record and evaluate user actions defined by us (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized transfer to third parties.
11) Page Functionalities
11.1 Wistia
This website uses plugins for displaying and playing videos from the following provider: Wistia, Inc., 17 Tudor Street, Cambridge, Massachusetts, 02139 USA
When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the provider's servers to load the content at the latest when the video starts playing. In this process, certain information, including your IP address, is transmitted to the provider.
Furthermore, when the video playback starts, the provider may use cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish for this assignment to your account, you must log out before pressing the playback button.
The data processing by loading content from the provider's servers for playback purposes is carried out on the basis of our legitimate interest in the appealing design of our internet offering in accordance with Art. 6 para. 1 lit. f GDPR.
The setting of cookies for reading information on the end device used, however, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.2 Facebook Connect
On our website, we provide a single sign-on function from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
In addition to data transmission to the aforementioned provider location, data may also be transmitted to: Meta Platforms Inc., USA
If you have an account with the provider, you can use these account details to create a user account or register on our website.
When visiting this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged into one. The provider thus receives the information that you have visited our site. The information collected in this respect (possibly including your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, this information is not used to identify you personally and is not passed on to third parties.
These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.
If you press the login button to register on our website with the data of your account with the provider, the provider will transmit to us only on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender).
We store and use the data transmitted by the provider to set up a user account with the necessary data (salutation, first name, last name, address data, country, email address, date of birth), provided you have released them to the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) can be transferred from us to your account with the provider.
The given consent can be revoked at any time with effect for the future towards us.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.3 ShopVote Graphics
On our website, graphic elements from the following provider are integrated for displaying external customer reviews and/or an externally awarded seal of quality: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. In this process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
11.4 Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you call up a page, your browser loads the necessary web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your explicit consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's data protection provisions can be found here: https://business.safety.google
12) Tools and Other
12.1 BuchhaltungsButler
For accounting purposes, we use the cloud-based accounting software service of the following provider: BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions to automatically record invoices, match them with transactions, and create financial accounting from this in a partially automated process.
If personal data is processed in this context, the processing is based on our legitimate interest in an efficient organization and documentation of our business processes in accordance with Art. 6 para. 1 lit. f GDPR.
12.2 Cookie Consent Tool
This website uses a "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users in the form of an interactive user interface when they access the page, where consent for specific cookies and/or cookie-based applications can be given by checking a box. Through the use of this tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by checking a box. This ensures that such cookies are only placed on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.
Another legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized transfer to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 The applicable data protection law grants you, vis-à-vis the controller, the following data subject rights (rights of access and intervention) with regard to the processing of your personal data, whereby the legal basis referred to is for the respective exercise conditions:
- Right to information according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to notification according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to revoke given consents according to Art. 7 para. 3 GDPR;
- Right to lodge a complaint according to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the expiry of the retention periods, provided they are no longer necessary for contract fulfillment or initiation and/or there is no longer a legitimate interest on our part in continued storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
